New Zealand is the home of great grass. We grow it well here and we can grow it all year round. That means our animals have access to the natural diet that they thrive so well on and there’s no need for us to supplement their food with grain. A grass diet is healthier for our animals and it’s also healthier for us.

Key ingredients set our product apart from other lamb. Fresh air, lush grass, pure water and sunshine are the only things that go into raising our animals. And it’s these things that produce lamb that is pure, healthy, lean and tender. Grass-fed lamb has high levels of naturally occurring Omega 3s and essential vitamins and minerals¹, making it a healthy (and delicious) meal choice for you and your family.

¹. Source Beef & Lamb NZ

We raise our lambs with Mother Nature at our side. Free to roam on lush green pastures in sunshine and fresh air produces animals that are healthy, nourished and stress-free. Our farms are spread across the North Island of New Zealand, where grass grows in abundance year round.

Our farmers farm with respect. Respect for our animals produces a product that’s pure, healthy and of the highest standard. Respect for the land means that it will be here for generations to come and we can continue to do what we love.

Many of our farmers are tending land that their forebears farmed. Being third, fourth, even sixth generation farming families adds another dimension to their day’s work. They have an immense sense of pride in their work and the quality of the lamb they produce. And with the next generation in the wings, this pride will be carried on through the Ovation family in years to come.

Farming lamb for Ovation is not a job, it’s a way of life. Our farmers are passionate about what they do and take huge pride in what they produce. They know that they’re blessed to live in the most beautiful place on earth and have the upmost respect for the environment they work in. Our farmers, and everyone at Ovation, cares about the same things you do – a healthy family, healthy animals and a healthy planet.

Sheep are ruminant animals, which means they are designed to eat grass, not grain.

Grain-fed animals are traditionally raised in intensive feedlots where they are fed an unnatural diet based on corn or soy. They are often given hormones to grow faster as well as antibiotics to survive the unsanitary living conditions.

Ovation 100% grass-fed lambs contain less total fat than grain-fed stock.. Grass-fed animals have huge health benefits over their grain-fed counterparts. High levels of essential vitamins and minerals and up to five times more Omega 3s than grain-fed meat. Omega-3 fatty acids (generally associated with olive oil and fish) are essential for good health, especially for the heart and brain. Grass-fed meat also has high levels of a good fat called Conjugated Linoleic Acid (CLA), which is associated with reduced body fat and other health benefits. Studies have shown that CLA may help reduce the incidence of cancer¹. We also believe, our grass-fed lamb just tastes so much better as well.

¹. Source: Beef and Lamb NZ.